Commerce Edge in Five – Episode 2 – June 23, 2025

Commerce Edge in Five – Episode 2 – June 23, 2025

By Ruben Sanchez
|
Data Science
Retail Media
Retail Strategy
June 23, 2025 · < 1  min

Commerce Edge in Five is a five-minute, bi-weekly podcast from Momentum Commerce that delivers concise, data-driven Amazon marketplace insights for retail-media specialists and senior brand marketers.

Director of Market Research Andrew Waber breaks down the latest pricing signals, promotion shifts, and competitive storylines shaping Amazon’s run-up to Prime Day. He then previews the new research coming from Momentum Commerce next week. In this episode, you’ll hear about:

  • Pricing trends on Amazon US – Average selling prices across the 1,000 top-selling products fell 2.0 percent year-over-year, yet historic best-sellers climbed 1.7 percent, underscoring deep trade-down behavior and pressure on legacy brands
  • A rapid retreat in couponing and deal badges – Only 9.1 percent of products carried a coupon between June 2-16 (down from 13.6 percent last year), suggesting fewer discounts and a potential share-grab opportunity for brands that can still cut prices on the big day (link)