Prime Day 2025 will span four days for the first time ever. Brands need to prepare for a longer, more complex sales environment on top of ongoing economic uncertainty impacting consumer buying behavior.

For brands, this extended format means both greater upside and increased complexity. With more time to engage shoppers, the typical Prime Day playbook brands have developed on how to best execute advertising support, promotions, and pricing strategy needs a significant refresh.

Momentum Commerce’s new report lays out the data-backed guidance you need to succeed.

What’s Inside:

• 📆 Visual timeline of key deadlines (deals & FBA)
• 📊 Category-specific discount trends and shopper behavior data
• 📉 Insights into how consumer sentiment and tariffs are shaping Prime Day
• 💡 Case studies from 2024 on what actually worked
• 🧠 Tips for maximizing results with Amazon Marketing Cloud

Plus: A realistic forecast for Prime Day 2025 performance — including a detailed methodology.

Don’t guess your way through Prime Week. Use real data to plan and outperform.