Amazon’s Baby Products Category Expected to Grow 21.5% YoY in 2024
This is the first in a series of category predictions using our Amazon Sales Forecast Dashboard.
What is the projected growth for the Baby Products category on Amazon US through 2024? How should brands within this category strategize for growth? In the coming months, we’ll be using our latest free tool, the Amazon Sales Forecast Dashboard, to estimate the revenue for various categories and subcategories in 2024.
Baby Products
- What is the projected growth for the Baby Products category on Amazon US for 2024?
- The Baby Products category is forecasted to reach $14.9B in 2024 sales, up 21.5% year-over-year.
- How does the growth forecast for the Baby Products category compare to Amazon’s overall growth trajectory?
- Amazon is forecasted to grow 19.9% in 2024, whereas Baby Products is forecasted to grow 21.5% placing it slightly ahead of the overall site.
- What quarter is forecasted to generate the highest revenue for the Baby Products category?
- Both Q3 and Q4 are on track to bring in $3.9B respectively.
- What month is forecasted to generate the highest revenue for the Baby Products category?
- July is predicted to bring in $1.5B in the category (likely due to the success of Prime Day)
- What month is projected to see the highest year-over-year growth for the category?
- October is forecasted to have the most significant spike of +27% YoY. Historically, Baby Products has seen success during the Prime Big Deal Days (formerly known as the Prime Early Access Sale) that runs for two days in October.
Baby Products > Car Seats & Accessories
- What is the projected growth for the Car Seats & Accessories subcategory on Amazon US throughout 2024?
- The Car Seats & Accessories subcategory is forecasted to reach $1.4B in 2024 sales, up 33.6% YoY.
- What is the forecasted pace of growth for Car Seats & Accessories compared to the overall growth of Baby Products?
- The subcategory is projected to drive $1.4B in sales with 33.6% YoY growth compared to the 21.5% growth projected for Baby Products as a whole. The subcategory is pacing far ahead of its parent category.
- What quarter is forecasted to generate the highest revenue for the Car Seats & Accessories subcategory?
- Q3 is forecasted to be the highest sales quarter, with an estimated $416.8M in revenue.
- What month is forecasted to generate the highest revenue for the Car Seats & Accessories subcategory?
- July is projected to be the biggest month, driving $204.3 million in sales. Big ticket items like Car Seats and Strollers post major discounts during July’s Prime Day, likely the driver of the predicted revenue.
- Which month is projected to experience the most significant year-over-year growth for the subcategory?
- July will drive an impressive 52.3% YoY growth for Car Seats & Accessories.
Baby Products > Strollers & Accessories
- What is the projected growth for the Strollers & Accessories subcategory on Amazon US throughout 2024?
- Strollers & Accessories is forecasted to reach $1.4B in 2024 sales, up 28.9% YoY.
- What is the forecasted pace of growth for Strollers & Accessories compared to the overall growth of Baby Products?
- Strollers & Accessories is pacing to grow 28.9% YoY compared to its parent category at 21.5%.
- What quarter is forecasted to generate the highest revenue for the Strollers & Accessories subcategory?
- Q3 sales are estimated to be the highest at $379.5M
- What month is forecasted to generate the highest revenue for the Strollers & Accessories subcategory?
- July is forecasted to be the highest revenue-driving month for this subcategory, estimated to be $167.9 million in sales.
- Which month is projected to experience the most significant year-over-year growth for the subcategory?
- Surprisingly, March is forecasted to see the most significant growth YoY at 54.2%.
Methodology
All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.
The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.
Do you have questions? Reach out to us at hello@momentumcommerce.com
