A Seller’s Guide to Amazon Promotions, Coupons, & Deals: Prime Exclusive Discount

A Seller’s Guide to Amazon Promotions, Coupons, & Deals: Prime Exclusive Discount

By Elise Conlin
Data Science
Retail Media
Retail Strategy
October 3, 2023 · 2  min

Do you struggle to understand the difference between the types of deals Amazon offers? Which one is the best for your brand, or certain products? In this article, we will walk through the Prime Exclusive Discount, what it entails, the eligibility requirements, and the pros and cons of running this discount.


What is a Prime Exclusive Discount on Amazon?

This type of promotion allows you to offer a discount on your products, either in the form of a percentage off or a fixed dollar amount off, to incentivize Amazon Prime members to purchase your products. To create a Prime Exclusive Discount on Amazon, you’ll need to log in to your Seller Central account and navigate to the Advertising tab. From there, you can select the Prime Exclusive Discounts option and follow the prompts to create a new promotion. You can specify the discount amount, duration of the promotion, and any other terms and conditions for the discount. Once you’ve created a Prime Exclusive Discount, it will be featured on your product detail pages and in search results for Amazon Prime members, allowing them to see the promotion and apply the discount at checkout. This can be a great way to attract new customers and increase sales among Amazon Prime members.


What are the eligibility requirements for a seller to run a Prime Exclusive Discount?

  • Professional Seller
  • Active Offer
  • Prime item
  • Category – (This discount is not available in every category!)


What are the pros of running a Prime Exclusive Discount on Amazon?

  • Increased sales: Offering Prime Exclusive Discounts can help increase sales of your products, particularly among Amazon Prime members who are looking for deals and exclusive offers.
  • Increased visibility: Your products will be featured on the Prime Exclusive Discounts page and in search results for Amazon Prime members, which can help increase visibility and attract new customers.
  • Improved conversion rates: Discounts can encourage shoppers to make a purchase, which can improve conversion rates and help you sell more units.
  • Competitive advantage: Offering discounts can help you stay competitive with other sellers on Amazon, particularly if your competitors are also offering deals.


What are the cons of running a Prime Exclusive Discount on Amazon?

  • Reduced profitability: Amazon charges a fee for each unit sold through a Prime Exclusive Discount, which can reduce your profitability and impact your bottom line.
  • Limited duration: Prime Exclusive Discounts are typically short-term promotions, which means that the discount will only be available for a limited time. This can create a sense of urgency for shoppers, but it can also make it difficult to plan and manage inventory.
  • Brand perception: Offering discounts can sometimes create the perception that your products are low quality or not worth the full price. This can impact your brand perception and potentially harm your sales in the long run.
  • Limited eligibility: Not all products are eligible for Prime Exclusive Discounts, so you may not be able to offer this type of promotion for all of your products.


Are you interested in other types of promotions and discounts available to sellers on Amazon? Make sure to check out our blog to get a complete understanding of which deal is best for you. If you have further questions, reach out to us at hello@momentumcommerce.com