Do you struggle to understand the difference between the types of deals Amazon offers? Which one is the best for your brand, or certain products? In this article, we will walk through the social media promo code, what it entails, the eligibility requirements, and the pros and cons of running this promotion.

What is a social media promo code on Amazon?

A Social Media Promo Code promotion is a type of promotion that allows Amazon Sellers to offer exclusive discounts to their social media followers. With this type of promotion, sellers can create custom promo codes that can be shared with their followers on social media platforms such as Facebook, Twitter (X), and Instagram. Social Media Promo Code promotions are a way to reward followers for their loyalty and encourage them to make a purchase on Amazon. By creating a unique promo code, sellers can track the effectiveness of their promotion and measure the impact of their social media efforts on their sales. To create a Social Media Promo Code promotion, sellers can use Amazon’s Advertising Console. They can create a unique promo code, set a discount percentage or amount, and specify the products that the promotion applies. The promotion can then be shared with followers on social media, either through a post or a paid advertisement.

What are the eligibility requirements for running social media promo codes on Amazon?

• Professional Seller
• Brand Registered Account
• Active Social Media Account

What are the pros of running social media promo codes on Amazon?

• Increased sales: Offering exclusive discounts to your social media followers can help increase sales of your products on Amazon.
• Increased social media engagement: Social Media Promo Code promotions can help increase engagement with your social media followers and attract new followers to your social media pages.
• Customization: Amazon Sellers have control over the discount amount and the products that the promotion applies to, which allows for greater customization and targeted marketing.
• Cost-effective: Social Media Promo Code promotions can be a cost-effective way to drive sales and promote your products on Amazon.

What are the cons of running social media promo codes on Amazon?

• Reduced profitability: Offering discounts can reduce your profitability and impact your bottom line, particularly if the discount percentage or amount is high.
• Limited duration: Social Media Promo Code promotions are typically short-term promotions, which means that the discount will only be available for a limited time. This can create a sense of urgency for shoppers, but it can also make it difficult to plan and manage inventory.
• Limited reach: Social Media Promo Code promotions are only available to social media followers, which means that the promotion may not reach a large audience.
• Brand perception: Offering discounts can sometimes create the perception that your products are low quality or not worth the full price. This can impact your brand perception and potentially harm your sales in the long run.

Are you interested in other types of promotions and discounts available to sellers on Amazon? Make sure to check out our blog to get a complete understanding of which deal is best for you. If you have further questions, reach out to us at hello@momentumcommerce.com