A Seller’s Guide to Amazon Promotions, Coupons, & Deals: The 7-Day Deal

A Seller’s Guide to Amazon Promotions, Coupons, & Deals: The 7-Day Deal

By Elise Conlin
Data Science
Retail Media
Retail Strategy
September 6, 2023 · 2  min

Do you struggle to understand the difference between the types of deals Amazon offers? Which one is the best for your brand, or certain products? In this article, we will walk through the Best Deal, what it entails, the eligibility requirements, and the pros and cons of using this deal.


What is a 7-Day Deal on Amazon?

During a 7-Day Deal, a seller can offer discounts on their products to encourage more sales and increase their visibility on Amazon’s website. Amazon 7-Day Deals are typically featured on Amazon’s Deals page and are heavily promoted by the platform to its vast customer base. The deals run for a week, allowing sellers to maximize their exposure and boost their sales during that time. During the 7-Day Deal, the seller must offer a minimum discount of 20% off the regular price of their products. 


What are the eligibility requirements for a seller to run a 7-Day Deal?

  • Must be a Professional Seller
  • At least a 3.5-star rating
  • The product must be a Prime item
  • New Condition


What are the pros of running a 7-Day Deal on Amazon?

  • Increased sales: One of the primary benefits of participating in a 7-Day Deal is the potential to increase sales. By offering a discount on your products, you can attract more customers and generate more revenue.
  • Improved visibility: Amazon heavily promotes 7-Day Deals to its vast customer base, which can increase the visibility of your products on the platform. This can lead to more clicks, views, and sales even after the promotion ends.
  • Customer acquisition: Participating in a 7-Day Deal can also help you acquire new customers who may not have discovered your products otherwise. By offering a discount, you can incentivize customers to try your products and potentially convert them into loyal customers in the future.
  • Competitive advantage: Offering a discount during a 7-Day Deal can help you stand out from other sellers offering similar products on Amazon. This can help you gain a competitive advantage and potentially win over customers who may have otherwise gone to your competitors.


What are the cons of running a 7-Day Deal on Amazon?

  • Reduced profit margins: Offering a discount during a 7-day deal means that you’ll be selling your products at a lower price than usual. This can reduce your profit margins, especially if you’re already operating on thin margins.
  • Increased competition: While participating in a 7-day deal can help you gain a competitive advantage, it can also increase competition from other sellers offering similar products. This can make it harder to stand out and generate significant sales during the promotion.
  • Possible increase in returns: Offering a discount can also attract customers who may be more price-sensitive and less likely to keep your products. This can lead to an increase in returns and potentially reduce your overall profitability.
  • Cost of advertising: Finally, it’s important to consider the cost of advertising your 7-day deal on Amazon. While Amazon heavily promotes these promotions, you may still need to invest in additional advertising to get the most out of the promotion. This can add to your overall costs and reduce your profitability.


Are you interested in other types of promotions and discounts available to sellers on Amazon? Make sure to check out our blog to get a complete understanding of which deal is best for you. If you have further questions, reach out to us at hello@momentumcommerce.com