Amazon US search volume grew 8% year-over-year (YoY) in August 2024. This is the second consecutive analysis where Momentum Commerce has reported an 8% YoY search volume increase. Search volume declined slightly less than 1% on a month-over-month basis.

Biggest Takeaways for Brands

• Beauty & Personal Care (+19.9%), Grocery & Gourmet Food (+19.1%), and Tools & Home Improvement (+17.1%) saw the largest YoY search volume gains
• This is the second consecutive month where Clothing, Shoes & Jewelry has posted a YoY decline in search volume
  • A number of brands in this space are competing against growing pressure from Shein and Temu
    • For brands selling items under or close to $20, it’s worth re-evaluating pricing and advertising strategies to align with commission structure changes 
• Beauty & Personal Care and Grocery & Gourmet Food gained the most share of Amazon search volume, each increasing 11% YoY
  • Beauty still remains a thriving category on Amazon despite increased competition from TikTok Shop
• The Chinesellers substack’s latest update shows significant growth for the Beauty category on TikTok Shop, but total estimated sales only reached $6.9M in April 2023 – less than 0.5% of total category sales on Amazon US