This is the tenth in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Office Products category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Office Products

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1. What is the projected growth for the Office Products category on Amazon US for 2024?
   • The Office Products category is forecasted to reach $18.4B in 2024 sales, up 23.6% year-over-year. 
2. How does the growth forecast for the Office Products category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas the Office Products category is forecasted to grow 23.6% placing it slightly ahead of the overall site’s pace. 
3. What quarter will generate the highest Office Products category revenue?
   • Q3 is on track to bring in $5.2B, or roughly 28% of the forecasted revenue for the year. The category has seasonal trends around ‘Back-to-school’ driven sales in the quarter. 
4. What month will generate the highest Office Products category revenue?
   • August is predicted to bring in $1.9B in the category. August marks the peak of ‘Back-to-school’ shopping, where many products in the category will be purchased for the school year. 
5. What month is projected to see the highest year-over-year growth for the category?
   • April is forecasted to have the most significant spike of +32% YoY.

Office Products > Office & School Supplies

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1. What is the projected growth for the Office & School Supplies subcategory on Amazon US throughout 2024?
   • The Office & School Supplies subcategory is forecasted to reach $12.5B in 2024 sales, up 28.3% YoY. This subcategory accounts for 68% of the overall category’s revenue. 
2. What is the forecasted pace of growth for the Office & School Supplies subcategory compared to the overall growth of Office Products?
   • The subcategory’s 28.3% YoY growth is pacing slightly ahead of the 23.6% growth projected across the Office Products category as a whole. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q3 is forecasted to be the highest sales quarter with an estimated $3.6B in revenue.
4. What month is forecasted to generate the highest revenue for the Office & School Supplies subcategory?
   • Similar to its parent category, August is projected to be the biggest month, driving $1.4B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • July is projected to be the month with the most significant growth, at 34.5% YoY.

Office Products > Office Electronics

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1. What is the projected growth for the Office Electronics subcategory on Amazon US throughout 2024?
   • The Office Electronics subcategory is forecasted to reach $3.4B in 2024 sales, up 9.4% YoY. 
2. What is the forecasted pace of growth for the Office Electronics subcategory compared to the overall growth of Office Products?
   • The subcategory is pacing to grow 9.4% YoY, while the overall category is projected to grow 23.6% YoY.
3. What quarter is forecasted to generate the highest revenue for the Office Electronics subcategory?
   • Q3 sales are estimated to be the highest at $888.4M. 
4. What month is forecasted to generate the highest revenue for the Office Electronics subcategory?
   • August will be the highest revenue-driving month for this subcategory, with an estimated $309.4M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • April is forecasted to see the most significant growth YoY at 14.1%. 

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com