This is the eleventh in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Sports & Outdoors category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Sports & Outdoors

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1. What is the projected growth for the Sports & Outdoors category on Amazon US for 2024?
   • The Sports & Outdoors category is forecasted to reach $32.4B in 2024 sales, up 11.4% year-over-year. 
2. How does the growth forecast for the Sports & Outdoors category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Sports & Outdoors is forecasted to grow 11.4% placing it behind the overall site’s pace. 
3. What quarter will generate the highest Sports & Outdoors category revenue?
   • Q4 is on track to bring in $9.5B, or roughly 29% of the forecasted revenue for the year. 
4. What month will generate the highest Sports & Outdoors category revenue?
   • December is predicted to bring in $3.6B in the category. 
5. What month is projected to see the highest year-over-year growth for the category?
   • January and July are forecasted to have the most significant spikes of +17% YoY, respectively.

Sports & Outdoors > Sports & Fitness

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1. What is the projected growth for the Sports & Fitness subcategory on Amazon US throughout 2024?
   • The Sports & Fitness subcategory is forecasted to reach $19.6B in 2024 sales, up 12.1% YoY. This subcategory accounts for 60% of the overall category’s revenue. 
2. What is the forecasted pace of growth for the Sports & Fitness subcategory compared to the overall growth of Sports & Outdoors?
   • The subcategory’s 12.1% YoY growth is pacing slightly ahead of the 11.4% growth projected across the Sports & Outdoors category as a whole. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter with an estimated $5.6B in revenue.
4. What month is forecasted to generate the highest revenue for the Sports & Fitness subcategory?
   • December is projected to be the biggest month, driving $2B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • January is projected to be the month with the most significant growth, at 18.2% YoY.

Sports & Outdoors > Outdoor Recreation

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1. What is the projected growth for the Outdoor Recreation subcategory on Amazon US throughout 2024?
   • The Outdoor Recreation subcategory is forecasted to reach $10.7B in 2024 sales, up 8.2% YoY. 
2. What is the forecasted pace of growth for the Outdoor Recreation subcategory compared to the overall growth of Sports & Outdoors?
   • The subcategory is pacing to grow 8.2% YoY, while the overall category is projected to grow 11.4% YoY.
3. What quarter is forecasted to generate the highest revenue for the Outdoor Recreation subcategory?
   • Q4 sales are estimated to be the highest at $2.9B. 
4. What month is forecasted to generate the highest revenue for the Outdoor Recreation subcategory?
   • July will be the highest revenue-driving month for this subcategory, with an estimated $1.2B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • January is forecasted to see the most significant growth YoY at 17.2%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com