This is the twelfth in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Tools & Home Improvement category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Tools & Home Improvement

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1. What is the projected growth for the Tools & Home Improvement category on Amazon US for 2024?
   • The Tools & Home Improvement category is forecasted to reach $39B in 2024 sales, up 18.1% year-over-year. 
2. How does the growth forecast for the Tools & Home Improvement category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Tools & Home Improvement is forecasted to grow 18.1% placing it behind the overall site’s pace. 
3. What quarter will generate the highest Tools & Home Improvement category revenue?
   • Q4 is on track to bring in $11.2B, or roughly 28% of the forecasted revenue for the year. 
4. What month will generate the highest Tools & Home Improvement category revenue?
   • November is predicted to bring in $4.2B in the category. 
5. What month is projected to see the highest year-over-year growth for the category?
   • June is forecasted to have the most significant spike of +23.4% YoY. 

Tools & Home Improvement > Lighting & Ceiling Fans

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1. What is the projected growth for the Lighting & Ceiling Fans subcategory on Amazon US throughout 2024?
   • The Lighting & Ceiling Fans subcategory is forecasted to reach $7.5B in 2024 sales, up 19.4% YoY. 
2. What is the forecasted pace of growth for the Lighting & Ceiling Fans subcategory compared to the overall growth of Tools & Home Improvement?
   • The subcategory’s 19.4% YoY growth is pacing slightly ahead of the 18.1% growth projected across the Tools & Home Improvement category as a whole. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter with an estimated $2.6B in revenue.
4. What month is forecasted to generate the highest revenue for the Lighting & Ceiling Fans subcategory?
   • November is projected to be the biggest month, driving $1.1B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • November is projected to be the month with the most significant growth, at 24% YoY. 

Tools & Home Improvement > Power & Hand Tools

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1. What is the projected growth for the Power & Hand Tools subcategory on Amazon US throughout 2024?
   • The Power & Hand Tools subcategory is forecasted to reach $6.9B in 2024 sales, up 11.8% YoY. 
2. What is the forecasted pace of growth for the Power & Hand Tools subcategory compared to the overall growth of Tools & Home Improvement?
   • The subcategory is pacing to grow 11.8% YoY, while the overall category is projected to grow 18.1% YoY.
3. What quarter is forecasted to generate the highest revenue for the Power & Hand Tools subcategory?
   • Q4 sales are estimated to be the highest at $2.1B. 
4. What month is forecasted to generate the highest revenue for the Power & Hand Tools subcategory?
   • November will be the highest revenue-driving month for this subcategory, with an estimated $762.6M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • June is forecasted to see the most significant growth YoY at 19.9%. 

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com