This is the thirteenth in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Toys & Games category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Toys & Games

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1. What is the projected growth for the Toys & Games category on Amazon US for 2024?
   • The Toys & Games category is forecasted to reach $24.8B in 2024 sales, up 11.2% year-over-year. 
2. How does the growth forecast for the Toys & Games category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Toys & Games is forecasted to grow 11.2% placing it behind the overall site’s pace. 
3. What quarter will generate the highest Toys & Games category revenue?
   • Q4 is on track to bring in $10.4B, or roughly 42% of the forecasted revenue for the year. 
4. What month will generate the highest Toys & Games category revenue?
   • December is predicted to bring in $4.4B in the category. 
5. What month is projected to see the highest year-over-year growth for the category?
   • July is forecasted to have the most significant spike of +20.8% YoY. 

Toys & Games > Sports & Outdoor Play

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1. What is the projected growth for the Sports & Outdoor Play subcategory on Amazon US throughout 2024?
   • The Sports & Outdoor Play subcategory is forecasted to reach $2.2B in 2024 sales, down -5.2% YoY. 
2. What is the forecasted pace of growth for the Sports & Outdoor Play subcategory compared to the overall growth of Toys & Games?
   • The subcategory’s decline is in stark contrast to the Toys & Games category overall.
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Q2 is forecasted to be the highest sales quarter with an estimated $795.6M in revenue.
4. What month is forecasted to generate the highest revenue for the Sports & Outdoor Play subcategory?
   • June is projected to be the biggest month, driving $316.4M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • June and July are projected to have the most significant growth, at 2.3% YoY, respectively.

Toys & Games > Games & Accessories

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1. What is the projected growth for the Games & Accessories subcategory on Amazon US throughout 2024?
   • The Games & Accessories subcategory is forecasted to reach $2.2B in 2024 sales, up 12.3% YoY. 
2. What is the forecasted pace of growth for the Games & Accessories subcategory compared to the overall growth of Toys & Games?
   • The subcategory is pacing to grow 12.3% YoY, while the overall category is projected to grow 11.2% YoY.
3. What quarter is forecasted to generate the highest revenue for the Games & Accessories subcategory?
   • Q4 sales are estimated to be the highest at $896M. 
4. What month is forecasted to generate the highest revenue for the Games & Accessories subcategory?
   • December will be the highest revenue-driving month for this subcategory, with an estimated $403.2M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • July is forecasted to see the most significant growth YoY at 22.6%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com