Executive Guide: How to Sell & Win on Amazon in 2023

Executive Guide: How to Sell & Win on Amazon in 2023

By Andrew Waber
Retail Media
Retail Strategy
April 13, 2023 · < 1  min

Amazon is the #1 e-commerce platform in the United States, and the world’s largest retailer. With around 60% of consumers beginning their search on Amazon, C-suite and VP-level executives overseeing brands that are currently, or are planning to sell on Amazon need to be aware of the intricacies of selling on the platform.

We have refreshed our ‘How to Sell & Win on Amazon’ guide to reflect the latest changes of 2023. In this easy-to-read format, brands will uncover knowledge and strategies to utilize as a framework for success on Amazon.


Topics Covered in the Report

  • Why Sell on Amazon
  • Types of Amazon Sellers
  • Platform Strategy
    • The Amazon Flywheel
    • The Importance of Search
    • How Amazon’s Algorithm Works
  • How to Sell on Amazon
    • Setup and Fees
    • Sales Models: 1P vs 3P
    • Fulfillment Models: FBA, FBM & SFP 
    • Creating an Account
    • Listing Products
  • How to Win on Amazon
    • Gathering Competitive Intelligence
    • Analyzing Consumer Trends
    • Optimizing Product Listings
    • Pricing Strategies
    • Prime Eligibility
    • Controlling the Buy Box
    • Leveraging Advertising for Incremental Growth
    • Consumer Reviews
    • Best Seller Rank
    • Amazon Store
  • Vendors & Solution Types

Page through the guide using the module above, or click here if you want a free downloadable copy of the full deck.