Updates from The Momentum Commerce Technology Team for January 2024

Updates from The Momentum Commerce Technology Team for January 2024

By Elise Conlin
Data Science
Retail Media
Retail Strategy
February 5, 2024 · 2  min

Momentum Commerce has announced another suite of new features to our Digital Shelf Analytics (DSA) platform. Each of these improvements is designed for data-driven brands looking to compete at the highest level on Amazon, building an even more comprehensive suite of market intelligence tools to better understand and react to Amazon trends. Stay tuned for monthly updates from the team as we continue to progress towards our goal of being the most respected consultancy in data-driven ecommerce.


1. Account Health Audit Page

  • The account health audit tool dramatically improves our team’s ability to quickly and thoroughly audit a brand on Amazon. Users can gauge a brand’s current performance through 10+ dashboards like…
    • Ad Type Distribution: Provides a visual breakdown of where your ad dollars are being invested, alongside where sales are being driven among Sponsored Display, Sponsored Products, and Sponsored Brands. A variety of metrics are available for each ad type like average CPC, ACOS, ad spend, and ad sales. 
    • Search Term Coverage: Identifies top search terms to discern spending in manual/ auto campaigns and the number of campaigns they appear in. Are terms adequately distributed across relevant campaigns, or perhaps in too many?
    • Percent of Catalog Covered by Ads: Explore a thorough breakdown of catalog assortment to determine optimal ad spend levels. 
    • Wasted Ad Spend: Pinpoint questionable terms or ASINs through L30D ad spend and clicks to get a clear view into any terms where spending ad dollars perhaps doesn’t make sense. 
    • And many more! Each table allows toggling between percentage and dollar figures and is easily downloadable for quick insights.
  • This tool will also significantly enhance our sales processes, allowing for prospects to receive a comprehensive account audit in a matter of minutes.
  • It is important to note that this feature is only available to select users at the moment.


2. Rapid Retail Data

  • We take pride in our ability to provide quality metrics for our clients, and with the integration of rapid retail data into the platform, that will be more seamless than ever. Next-day data will be available, along with nearly real-time inventory data (updating about every 6 hours.) Our advanced analytics will allow analysts to make real-time adjustments as quickly as they discover them.


3. Sponsored TV Data

  • We’ve recently secured access to Amazon API’s Sponsored TV data, successfully integrating it into our platform. Explore metrics such as ad spend by tactic, ad spend by audience type, or ad spend by ad type. (Stay tuned for further updates on Sponsored TV data!)

Are you interested in learning more about our Digital Shelf Analytics platform, and all of its capabilities? Send us an email at hello@momentumcommerce.com