This is the fifth in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Clothing, Shoes & Jewelry category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Clothing, Shoes & Jewelry

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1. What is the projected growth for the Clothing, Shoes & Jewelry category on Amazon US for 2024?
   • The Clothing, Shoes & Jewelry category is forecasted to reach $79.2B in 2024 sales, up 12.4% year-over-year. Recent trends across Amazon have led to a slow decline in search volume for this category, and in February 2024 the category experienced a 10% YoY drop in Total Share of Amazon Search. 
2. How does the growth forecast for the Clothing, Shoes & Jewelry category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Clothing, Shoes & Jewelry is forecasted to grow 12.4% placing it behind the overall site’s pace. Aside from the Baby Products category, this is one of the smallest year-over-year growth rates we’ve recorded thus far in the series. 
3. What quarter will generate the highest Clothing, Shoes & Jewelry category revenue?
   • Q4 is on track to bring in an impressive $24.1B, or roughly 30% of the forecasted revenue for the year. Q4 is often the biggest revenue driver for many categories across Amazon with events like the Prime Big Deal Days, Turkey 5, and other Holiday shopping occurring in this quarter.
4. What month will generate the highest Clothing, Shoes & Jewelry category revenue?
   • December is predicted to bring in $8.4B in the category. 
5. What month is projected to see the highest year-over-year growth for the category?
   • June is forecasted to have the most significant spike of +30.9% YoY.

Clothing, Shoes & Jewelry > Women

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1. What is the projected growth for the Women’s Clothing, Shoes & Jewelry subcategory on Amazon US throughout 2024?
   • The Women’s Clothing, Shoes & Jewelry subcategory is forecasted to reach $39.6B in 2024 sales, up 9% YoY. 
2. What is the forecasted pace of growth for the Women’s Clothing, Shoes & Jewelry subcategory compared to the overall growth of Clothing, Shoes & Jewelry?
   • The subcategory is projected to drive $39.6B in sales with 9% YoY growth compared to the 12.4% growth projected for the category as a whole. The subcategory is pacing slightly behind its parent category. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter with an estimated $10.7B in revenue. 
4. What month is forecasted to generate the highest revenue for the Women’s subcategory?
   • October and December are projected to be the biggest months, driving $3.6B in sales, respectively. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • January is projected to be the month with the most significant growth, at 22.7% YoY.

Clothing, Shoes & Jewelry > Men

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1. What is the projected growth for the Men’s Clothing, Shoes & Jewelry subcategory on Amazon US throughout 2024?
   • The Men’s subcategory is forecasted to reach $16.8B in 2024 sales, up 6.7% YoY. The Women’s subcategory is more than double the Men’s expected subcategory revenue. 
2. What is the forecasted pace of growth for Men’s Clothing, Shoes & Jewelry compared to the overall growth of Clothing, Shoes & Jewelry?
   • The subcategory is pacing to grow 6.7% YoY, while the overall category is projected to grow 12.4% YoY.
3. What quarter is forecasted to generate the highest revenue for the Men’s Clothing, Shoes & Jewelry subcategory?
   • Q4 sales are estimated to be the highest at $5.4B. 
4. What month is forecasted to generate the highest revenue for the Men’s Clothing, Shoes & Jewelry subcategory?
   • December will be the highest revenue-driving month for this subcategory, with an estimated $2.1B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • June is forecasted to see the most significant growth YoY at 23.2%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com