This is the third in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Home & Kitchen category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Home & Kitchen

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1. What is the projected growth for the Home & Kitchen category on Amazon US for 2024?
   • The Home & Kitchen category is forecasted to reach $103.3B in 2024 sales, up 21.8% year-over-year, and the highest revenue growth we’ve reported thus far in the series! We’ve seen the search volume for this category continue to rise throughout 2023, achieving an 18.3% YoY growth in search volume in January 2024. 
2. How does the growth forecast for the Home & Kitchen category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Home & Kitchen is forecasted to grow 21.8% placing it slightly ahead of the overall site’s pace. This also outpaces the Grocery & Gourmet Food and Baby Products expected growth YoY. 
3. What quarter is forecasted to generate the highest Home & Kitchen category revenue?
   • Q4 is on track to bring in an impressive $32.7B. Q4 is often the biggest revenue driver for many categories across Amazon with events like the Prime Big Deal Days, Turkey 5, and other Holiday Shopping occurring in this quarter.
4. What month is forecasted to generate the highest Home & Kitchen category revenue?
   • October is predicted to bring in $12.2B in the category. Prime Big Deal Days (formerly known as the Prime Early Access Sale) saw its largest numbers ever this past October, with an uptick of 7.6% of ASINs in the Home & Kitchen category running an event discount badge. With this in mind, we can only expect October 2024’s event to be an even greater success. 
5. What month is projected to see the highest year-over-year growth for the category?
   • March is forecasted to have the most significant spike of +27.7% YoY.

Home & Kitchen > Furniture

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1. What is the projected growth for the Furniture subcategory on Amazon US throughout 2024?
   • The Furniture subcategory is forecasted to reach $22.1B in 2024 sales, up 19.4% YoY.
2. What is the forecasted pace of growth for Furniture compared to the overall growth of Home & Kitchen?
   • The subcategory is projected to drive $22.1B in sales with 19.4% YoY growth compared to the 21.8% growth projected for Home & Kitchen as a whole. The subcategory is pacing slightly behind its parent category, a trend we have not yet noted in this series. 
3. What quarter is forecasted to generate the highest revenue for the Furniture subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter for Furniture with an estimated $6.4B in revenue. 
4. What month is forecasted to generate the highest revenue for the Furniture subcategory?
   • November is projected to be the biggest month, driving $2.5B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • Similar to Home & Kitchen, March will drive an impressive 43.5% YoY growth for Furniture.

Home & Kitchen > Kitchen & Dining

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1. What is the projected growth for the Kitchen & Dining subcategory on Amazon US throughout 2024?
   • Kitchen & Dining is forecasted to reach $30.3B in 2024 sales, up 20.6% YoY.
2. What is the forecasted pace of growth for Kitchen & Dining compared to the overall growth of Home & Kitchen?
   • Kitchen & Dining is pacing to grow 20.6% YoY compared to its parent category at 21.8%. Similar to the Furniture subcategory, Kitchen & Dining is pacing slightly behind its parent category. 
3. What quarter is forecasted to generate the highest revenue for the Kitchen & Dining subcategory?
   • Q4 sales are estimated to be the highest at $10B. 
4. What month is forecasted to generate the highest revenue for the Kitchen & Dining subcategory?
   • December will be the highest revenue-driving month for this subcategory, estimating $3.8B in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • April is forecasted to see the most significant growth YoY at 23.9%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com